We do not rely on hypothetical statistics, standardized surveys, or superficial KPIs because they do not explain individuals and the future.
Quantitative research techniques do not explore the whys and hows, nor do they provide the widest range of information on the researched topic. They often measure a few pieces of information (variables) multiple times, detached from real contexts, to justify probabilistic, partial, and non-predictive conclusions. They do not engage individuals, they use random sampling, and rely on rigid and non-exploratory tools like online questionnaires, historical analytics, and prepackaged algorithms.